Cheryl Cole may have been criticised for promoting haircare products while wearing extensions, but nobody's going to accuse Kristina Rhianoff of not wearing enough make-up.

The Strictly Come Dancing hoofer has been signed up to promote the Glo Minerals range of cosmetics - presumably because the company is targeting the "super heavy user" segment of the make-up market.

We don't know how much she's getting paid, but as long as they're throwing in free make-up then we reckon the dancer will be saving a packet.

Kristina has raised her profile in the last couple of years, first by partnering with two-left footed John Sergeant last year and more recently by having an are they/aren't they romance with her partner for this year, boxing champ Joe Calzaghe.

We're still not sure whether the relationship with Joe was genuine or not, but at least she's been able to find work now that he's out of the contest.

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If Kristina and Joe were going out, and if they have split up, then they wouldn't be the only celeb couple to part company recently...